The idea just kept popping up in my head, no matter how many times I tried to ignore it. I believe it was God speaking to me, telling me to go ahead.
One day, in the midst of my fear and confusion, I received the confirmation that I needed. I was talking to a group of girls and they said that they wished my platform existed. They were talking about my idea! After I went through a particularly challenging period in my life, I decided that it was now or never. I had some money and I actually believed that this was my last shot in bringing this idea to life.
I decided to document the process of how I created my platform (Click here for more details about my platform). There are so many people who want to create things but do not know where to start, so I hope my experiences will be a lesson to anyone who wants to create or develop an idea.
I am known for my passionate approach to everything. I get really passionate about an idea, spend my time, my resources, my money on it, then once I lose the passion, my interest in the idea disappears. Anyone who knows me will be nodding their head at this point! It is my strength but also my weakness.
When you get an idea, you can feel a little stuck. I know I did! Like, what do I do next with this idea? How do I turn this idea into a successful and viable business? Will this idea work in this ‘over-saturated’ market? I swear that phrase ‘over-saturated’ doesn’t make sense to me, because just because there are alot of people doing something doesn’t mean you can’t be successful. In a world where there is so much information, it is easy to feel overwhelmed.
Here are my five tips which worked for me:
Write the idea down.
I bought a special notebook which I dedicated to the idea. I carried it everywhere because you can find inspiration in the most random places. Start writing. Write down what success looks like to you. Write down your vision. Write what your end goal is. Write down everything.
Research and research some more.
Research can be in different forms. I learnt that talking to people about my idea, helped my idea to take shape. It caused me to think deeply about the idea, in ways which I may have ignored. Speak to someone who has alot of knowledge in your area. Google other people who are doing something similar, and find out what makes their product or service successful. Research will also tell you if your idea is necessary or even viable before you spend your money. Read everything you can about your idea. Knowledge is power.
Identify your target market.
Who is your target market? Who will be using your product or service? You need to be as specific as possible. Saying that your product is for women is not enough. What is their age group? What ethnicity are they? Where are they typically found? Do they work? Are they students? If possible, you should be able to draw your target audience. Why does this matter? Because your idea needs to be targeted at a certain market. If you tailor your product or your idea exactly to what your target market needs or wants, then you are on the right route.
Be honest with yourself.
Do you want to do this? Honestly? Do you really want to pursue your idea, your dreams? If you don’t then wait till you are ready. There will be times when people will question your idea, they will question your dreams. These people can be your family, your trusted friends, people that care about you. Not everyone is a hater! There will be times where your reality doesn’t match up to your dreams, what happens then? If you are not fully committed to your idea, to your dreams, you are very likely to fall at the first challenge or hurdle. This links to my final point.
Stick to your vision and sort through the crap.
If you are 100% committed to your idea, stick to it. You will receive alot of information from different people, so you need to learn the skill of identifying what information is useful, and what is not. You cannot listen to every piece of information you receive. On the flip side you should not ignore it. Carefully weigh up the information. Does it fit with your vision? Does it enhance your idea? Does it give you a different perspective? If it has no relevance to your idea, jot it down and put it aside. Do not let it become a distraction.
I hope this has been useful for you. Let me know in the comments below.
Next week we will look at practical ways to bring your vision to life.