Cruelty-Free Brands| Does it bother you or not?

Cruelty-Free Brands| Does it bother you or not?

Recently, I have noticed that a few of my lipsticks i.e. Colourpop and Coloured Raine have the cruelty-free logo on their products and I wanted to understand more about it. This is a new area for me guys, and it may be a new area for you too. If you have any additions or suggestions please feel free to leave them below.

Cruelty Free products are simply products which are not tested on animals. They are different from Vegan products which do not contain any animal- derived ingredients.

I knew that animal testing happened and still happens, but to be honest I subconsciously blocked out the harsh realities of animal testing. Type ‘animal testing’ into Google or YouTube and you will see what I am talking about.

Just because a product says ‘not tested on animals’ on the packaging does not mean the product is cruelty-free. They may not test the final product on animals but they may test the ingredients on animals. The EU have banned testing on animals but there are still loopholes, such as if a company sells their products in a country that requires animal testing, they comply with those local laws. China for example requires all products to be tested in Chinese laboratories which actively participate in animal testing.


Now, I am not claiming to know everything about animal testing, nor am I saying that I will completely stop using products that are tested on animals, because I would be lying to y’all! Especially because MAC and Estee Lauder are not cruelty-free, and without them, I would be a dry-faced makeup-less individual roaming around the streets of London!

However, I will personally try and make a more conscious effort to support companies that are cruelty-free by buying their products and using less of the products that are not. Trying to make a gradual switch is my strategy. And no…I am not trying to guilt-trip you into taking the same strategy. If anything, this could be for information purposes only…it is good to be informed right?

*the PETA logo for this post does not mean I support PETA. I have my own views about PETA as an organisation based on my research, but I know it is one of the most recognised logos for cruelty-free products.

Brands that are Cruelty-Free

(There are more companies, but these are the main ones I found)

  • NARS (* NARS is cruelty- free but owned by Shiseido, a company which tests on animals)
  • Colourpop
  • Coloured Raine
  • Sacha Cosmetics
  • GOSH
  • NYX (*Cruelty Free but owned by L’Oreal, a company which tests on animals)
  • Charlotte Tilbury
  • Real Technique
  • Illamsaqua
  • Wet ‘n’ Wild
  • Urban Decay (*Cruelty Free but owned by L’Oreal, a company which tests on animals)
  • Cover FX
  • The Body Shop (*Cruelty Free but owned by L’Oreal, a company which tests on animals)
  • Zoeva
  • Paula’s Choice

Brands that are not Cruelty – Free

(There are more companies, but these are the main ones I found)

  • Avon
  • Benefit
  • Estee Lauder
  • MAC Cosmetics
  • Bobbi Brown
  • Clinique
  • Rimmel London
  • Revlon
  • L’Oreal
  • Lancome
  • Make Up Forever
  • Tom Ford
  • Yves Saint Laurent

If you can’t find information on whether a company is cruelty-free, just send them an email and ask. Be specific in your email.

*Pictures from PETA and Leaping Bunny websites*

What do you think about Cruelty-free products? Share your thoughts 



  1. Vanessa
    May 20, 2017 / 5:09 am

    The app Bunny Free is a great source for checking quickly whether a brand is cruelty free or not. You can do a manual search or scan a product’s bar code to check. I highly recommend it.
    Also, if you look at a product and it doesn’t say anything regarding animal testing or has the cruelty-free logo, don’t ever ask a representative of the brand if their brand is cruelty-free, they will very often give you an automatic ‘yes’ and a lot of the times it’s not true. It’s best to check with reliable third-party sources.

    • thatredl
      May 24, 2017 / 8:14 am

      oh thanks for the information. I will defo check it out x

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